Launch an online museum for digital art

— MO-DA

Imagine you could turn a classroom into an exhibition space, at the press of a button. 

Year: 2017 – 2019
Role: Creative strategy, art direction, curation, educational development
Team: Self initiated project, in collaboration with Harm Hofmans and MU Eindhoven. Graphic design by Goys & Birls.
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That’s Mo-Da: a plug-and-play collection of digital art, instantly turning a computer room into an interactive museum, a custom museum catalogue and platform for discussing technology. With MO-DA, developed in collaboration with MU, schools and media rooms anywhere can access our exhibitions, which address key themes and pressing issues from privacy to online identities and fake news.

More than an educational tool, MO-DA provides a widely accessible medium for digital art and fostering critical reflection on our increasingly digital lives. Instead of relating to technology as only users, digital art puts us to work: finding answers today to tomorrow’s questions. By beaming forward-thinking, tailor-made exhibitions into the classroom, MO-DA supports free thinking about culture and tech – helping make sure digital art belongs to everyone, and that our technological futures belong to no one.